Privacy Policy

Last Updated: September 12, 2026

At The Rooted Mermaid, your privacy matters to us. This Privacy Policy explains how we collect, use, protect, and disclose information when you visit or interact with our website.


By using therootedmermaid.com or otherwise providing information to The Rooted Mermaid, you acknowledge the practices described in this Privacy Policy.


1. Information We Collect

Depending on how you interact with our website, we may collect information such as:

  • Your name
  • Email address
  • Phone number
  • Information you provide through contact forms
  • Information you provide when requesting or purchasing services
  • Payment and billing information when you purchase a product or service
  • Information you voluntarily provide when communicating with us
  • Information you provide when subscribing to our email list or newsletter

You are not required to provide personal information simply to browse portions of our website. However, certain information may be necessary to use specific features or services.


2. Information Collected Automatically

When you visit our website, certain information may be collected automatically through your browser, hosting provider, cookies, analytics tools, or similar technologies.


This information may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referring website
  • General website usage information

This information helps us understand how visitors use our website and improve our content, services, and user experience.


3. Cookies

Our website may use cookies and similar technologies to improve functionality, analyze website traffic, remember preferences, and provide a better user experience.


You may be able to control or disable cookies through your browser settings. Disabling cookies may affect certain website features.


Third-party services used on our website may also use cookies or similar technologies according to their own privacy policies.


4. How We Use Your Information

We may use information we collect to:

  • Respond to questions and requests
  • Provide and manage services you request
  • Process purchases and payments
  • Communicate with you about services, programs, or appointments
  • Send newsletters, educational content, or promotional communications when you have opted in
  • Improve our website and services
  • Understand website traffic and usage
  • Prevent fraud, misuse, or unauthorized activity
  • Comply with legal obligations
  • Protect the rights, safety, and security of The Rooted Mermaid and others

5. Email Communications

If you voluntarily subscribe to our email list, you may receive newsletters, educational information, wellness content, announcements, or promotional communications from The Rooted Mermaid.


You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the email or by contacting us directly.


Unsubscribing from marketing communications does not necessarily prevent us from sending transactional or service-related communications.


6. Payment Information

If you purchase services or products through our website, payments may be processed by a third-party payment processor.


The Rooted Mermaid does not necessarily store your complete credit card or debit card information on its own servers. Payment information may be collected and processed directly by the applicable payment processor according to its privacy policy and terms.


Third-party payment providers may include services such as Square, PayPal, Stripe, or other payment platforms that we may use.


We encourage you to review the privacy policy of any third-party payment provider you use.


7. Third-Party Services

We may use third-party companies or services to help operate our website and business, including website hosting, payment processing, email marketing, scheduling, analytics, and other business functions.


These third parties may have access to personal information only as reasonably necessary to perform services on our behalf and are expected to handle information in accordance with applicable laws and their own privacy policies.


We do not sell your personal information as a commodity.


8. Health & Wellness Information

The Rooted Mermaid is a wellness education and coaching business.


You may voluntarily provide information related to your wellness goals, nutrition, lifestyle, or other personal circumstances when communicating with us or participating in our services.


Please do not submit medical records, highly sensitive medical information, or other confidential medical information through ordinary website contact forms unless specifically requested through an appropriate secure system.


Information provided to The Rooted Mermaid for coaching or educational purposes does not create a doctor-patient relationship and is not a substitute for professional medical care.


For more information, please review our Health & Wellness Disclaimer and Terms & Conditions.


9. How We Protect Your Information

We take reasonable measures to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.


However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. Therefore, we cannot guarantee the absolute security of information transmitted to or through our website.


10. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business and financial records, resolving disputes, enforcing agreements, and complying with legal obligations.


The length of time information is retained may vary depending on the type of information and the reason it was collected.



11. Children’s Privacy

Our website is not intended for children under the age of 13.


We do not knowingly collect personal information from children under 13. If we become aware that we have unintentionally collected such information, we will take reasonable steps to delete it.

12. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, which may include the right to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Opt out of certain marketing communications
  • Request information about how your personal information is collected or used

Certain legal exceptions may apply.


To make a privacy-related request, please contact us using the information below.


13. California Residents

Because The Rooted Mermaid may operate in California, California residents may have additional privacy rights under applicable California privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), when those laws apply to the business.


If applicable, California residents may have rights concerning the collection, use, disclosure, correction, or deletion of their personal information.


The Rooted Mermaid does not sell personal information.


California residents may contact us regarding applicable privacy rights at:


Email: sara@therootedmermaid.com


We will verify requests as required by applicable law before providing or deleting certain information.


14. Do Not Track

Some web browsers offer a “Do Not Track” setting. Because there is currently no universally accepted standard for responding to these signals, our website may not respond to all Do Not Track signals.


15. Links to Other Websites

Our website may contain links to third-party websites, products, services, social media platforms, or resources.


We are not responsible for the privacy practices, security, content, or policies of third-party websites.


We encourage you to review the privacy policy of any website you visit through an external link.


16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, or applicable laws.


When we make changes, we will update the “Last Updated” date at the top of this policy.


Your continued use of the website after changes are posted constitutes acceptance of the updated Privacy Policy to the extent permitted by law.


17. Contact Us

If you have questions about this Privacy Policy or would like to exercise a privacy right, please contact:


The Rooted Mermaid

Email: sara@therootedmermaid.com

Website: https://therootedmermaid.com